Creatures of Leisure: Born from the Surf
Creatures of Leisure is an iconic Australian surf accessories brand that has serviced the surfing community since 1987, the year of its inception. John Malloy, a fervent surfer himself, started the company in the surf town of Yallingup, Western Australia after identifying the surge in demand for high-quality surf gear capable of withstanding the Indian Ocean's brutal conditions. The brand's philosophy combines functionality and innovation while remaining connected to the surfing lifestyle in a way that is authentic.
Creatures of Leisure is primarily recognized as a manufacturer of surf hardware and accessories such as surfboard leashes, traction pads, board covers, tail pads, travel accessories, and others. Everyday surfers and elite professionals alike are considered in the design of the products with performance and durability at the core of the design. Creatures of leisure is known for its collaborative work with some of the world’s best surfers, sparking a loyal following from the brand.
An example of the brand’s snap contributions to surf hardware includes its patented “Surefire” leash system, which aims to reduce leash drag and improve safety in the water. Creatures of Leisure was also among the first companies to pioneer lightweight, high-performance traction pads that focused on comfort as well as grip. Their travel gear such as board bags and other accessories have become essentials for surfers traveling to remote, wave-rich regions around the world.
The identity of the brand is closely tied to its Australian attributes as well as the character of the product which incorporates sand and sun surfing in Western Australia. Creatures of Leisure’s collaboration with top surfers like Mick Fanning, Jack Freestone, Stephanie Gilmore and Italo Ferreira has greatly enhanced its marketing stance and reputation as a professional endorsed worldwide brand.
Creatures of Leisure have also made strides in other areas besides performance, advancing their stand in sustainability by using eco-friendly materials and packaging. The brand continues to blend modern design with environmentally eco-friendly suplies while striving to meet the sustainable needs of the surf community.
In the global surf industry today, Creatures of Leisure is looked up to as a brand that blends authenticity and craft with genuine ocean reverence. Their products are tailored for every surfing level—from local beaches to international competitions—and speaks to their unwavering love for surfing.
