Ocean and Earth

Ocean and Earth was founded in 1978 by Australian surfer and entrepreneur, Warren Smith. The brand began with a simple yet essential product – the surfboard leg rope, a crucial accessory for any surfer. At the time, surfers were struggling with poorly made leashes that often broke or wore out too quickly. Warren, frustrated with the lack of durable options, decided to design a stronger, more reliable surfboard leash. His vision was clear: create surf accessories that could withstand the harsh conditions of the ocean while enhancing the surfing experience.

From these humble beginnings, Ocean & Earth expanded its product range to include other essential surf gear, such as board bags, wetsuit accessories, traction pads, and more. Each item was crafted with the same attention to quality, durability, and performance that made the brand’s original leg ropes so successful. As the surf industry grew, so did Ocean & Earth, quickly becoming a trusted name among surfers who appreciated the brand’s commitment to innovation and reliability.

Today, Ocean and Earth remains deeply rooted in surf culture, with its products trusted by surfers worldwide. The brand continues to innovate, pushing the boundaries of surf accessory design while staying true to its mission of delivering products that perform under pressure. Sustainability is now at the heart of Ocean & Earth's operations, with a focus on reducing environmental impact and using eco-friendly materials whenever possible.

Ocean & Earth’s journey from a single product to a full range of high-quality surf accessories is a testament to its founder's passion for the sport and his dedication to providing surfers with the best gear available. The brand remains a vital part of the surf community, supporting surfers with top-tier equipment that helps them perform at their best while protecting the environment they love.